Having opposed the EU rule originally, Apple will now put positive spin on the USB-C switch
On September 12, Apple will probably rave about the good reasons the iPhone should switch to USB-C
Apple has had to spend money to revamp the charging port on the iPhone. From the company's viewpoint, because Android phones use USB-C for charging and data transfer, the tech giant is worried that with both the iPhone and Android handsets using the same charger, it will be just a bit easier for iPhone users to switch to the Android ecosystem. That might be overthinking things, but that is what Apple does.
Photo allegedly shows USB-C ports for the iPhone 15 Plus and iPhone 15
The big thing for consumers to look out for is Apple's gaslighting. The company is bound to put a positive spin on a change that it didn't want to make and at first, Apple tried to fight the EU's ruling by pointing out that the change to USB-C might lead to the disposal of Lightning cables in landfills. And Apple's marketing chief, Greg Joswiak, said last year that allowing governments to have a say in product design was potentially harmful.
But as Gurman points out, whenever Apple makes a design change or introduces a new product, it wants to "operate from a position of strength." So as a result, Apple will only feed you the good things about the change, pointing out how more compatible the iPhone will be with other devices. And how switching to USB-C will help protect the environment from electronic waste.
In case you were wondering, prior to the Lighting port, Apple used an unwieldy 30-pin cable and port on the iPhone and the iPad. Eventually, the goal is to have no ports at all for charging. We've already seen a quick look at what the future looks like with Apple's MagSafe magnetic wireless chargers.
Some iPhone users might end up having to purchase a new charging brick or a special cable
This is not the end of the world by any means although for some iPhone owners, it could mean laying out the cash to buy a new charging brick. As Gurman points out, those who bought an iPhone 11 or earlier received a USB-2 charging brick in the box with their phones (yes, Virginia, phone manufacturers used to include a free charging adapter with the purchase of a new phone).
Since these bricks are not compatible with USB-C, if users plan to employ their older charging brick (from an iPhone 11 or earlier) with their new USB-C iPhone, they will have to use a cable that converts USB 2 to USB-C. Most people will probably just go ahead and buy a new adapter.
Apple has announced that it will introduce the iPhone 15 line on September 12th. Also joining the festivities will be the Apple Watch Series 9 and the second-generation Apple Watch Ultra. The fun and games start at 10 am PDT which is 1 pm EDT. You can view the livestream from Apple's website (www.Apple.com) or Apple's YouTube channel (www.youtube.com/@apple).ncG1vNJzZmivp6x7sbTOp5yaqpWjrm%2BvzqZmp52nqHyivM%2BlnKxlpZewbq%2BMoJispJmctbW1zaCWopxhan10gpE%3D